Branding Natural Stone - a guidebook for branding the finnish natural stone industry
My thesis work "Branding Natural stone"
- Introduction of the Finnish Stone Industry
- Introduction of Design and design tools
- Guide for 360 branding, strategy, marketing
- Case study of Company's product launch to the international market and conceptual branding
- Conceptual branding and marketing for side stone (Man slänger ju inte bort god mat heller)