Kivi brändiksi - a guidebook for branding the finnish natural stone industry

My thesis work "Branding Natural stone"

- Introduction of the Finnish Stone Industry 

- Introduction of Design and design tools

- Guide for 360 branding, strategy, marketing

- Case study of Company's product launch to the international market and conceptual branding

- Conceptual branding and marketing for side stone (Man slänger ju inte bort god mat heller)

 

 

Click here to browse through the guidebook in whole.